One of the key factors for successful sustainability strategies is systematic stakeholder dialogue. To ensure long-term relationships between the organization and its stakeholders each organization requires an efficient management system to identify the most important stakeholders, to understand their needs, to include strategic issues in the decision-making process, to measure results and to transparently publish information about the progress. In this course practical methods will be explain to implement a stakeholder management system in the organization and to implement a productive dialogue. We will work with the most relevant international frameworks; the Guidelines of the Global Reporting Initiative (GRI) and the AA1000SES standard. The purpose of this course using the AA1000SES Standard is to establish the benchmark for good-quality engagement. Stakeholders are not just members of communities or non-governmental organisations. They are those individuals, groups of individuals or organisations that affect and/or could be affected by an organisation’s activities, products or services and/or associated performance with regard to the issues to be addressed by the engagement. However, for stakeholder engagement to be useful, it needs to be designed and implemented in a credible way. That’s why this course is so important. It ensures that you are working the best way you can.  It gives you confidence in your work and legitimates your actions. It helps you understand the difference between a good-quality and poor-quality engagement. The AA1000SES is applicable to all types and levels of stakeholder engagement. It is applicable to both internal and external engagement, and to public, private and civil society organisations of all sizes. It can be used for project-based activities as well as for ongoing purposes  

• Top Benefits

Participants of the Stakeholder Engagement Management Masterclass will bring new value to their own skill sets and to their organizations through:

• Long term stakeholder engagement assessment and planning
• Tools and methodologies to maximize the impact of stakeholder programs
• Measuring the performance and impact of stakeholder management
• Mapping and designing corporate initiatives based on prioritized stakeholder lists and the channels of engagement
• Global Reporting Initiative (GRI) stakeholder management outcome disclosures
• Align stakeholders needs and expectations with sustainability strategies
• Practice developing successful initiatives
• Improve Sustainability reporting and performance
• Develop strategies to secure effective stakeholder support and successful implementation
• Identify and manage Stakeholder risks and opportunities
• Recognize and benefit from development opportunities

Who should attend this Master Class

This course is ideal for those executives and managers responsible for managing corporate reputation and business relationships as a strategic resource. The target audience is any business leader or manager that needs to positively influence the relationships with stakeholders. Typically this course will be of particular interest to those responsible for:

• Strategic Planning
• Corporate Communications & Branding
• Public Relations & Media Relations
• Investor and Stakeholder Relations
• Corporate & Public Affairs
• Marketing, Advertising & Communications
• Organisational Development & Change Management
• Community Relations & Customer Service
• Marketing, Customer Service, Channel and Supply Chain Management
• HR & other staff experts responsible for relationship management with internal stakeholders
• CEO’s, CFO’s, Executives and Managers who are required to handle reputation and stakeholder matters